Google Business Profile posts for local trades

What the profile is for

Your Google Business Profile is the listing that appears when people search for local businesses. It holds your name, service area, hours, phone number, photos and reviews. Posts add a little recent activity to that listing.

It is more practical than social. People looking at it usually want to confirm you exist, work in their area and can be contacted. Keep posts in that spirit.

Because it is tied to your listing, a post can appear alongside your reviews, photos and map pin. That is a good reason to keep posts factual and current, because a stale or odd post sits right next to the first impression people form.

First, get the basics right

Before posting anything, check your listing details are correct. A post cannot make up for the wrong phone number or opening hours.

Reviews matter here, so reply to them politely, good or bad. A short thank you or a calm, factual answer shows future customers how you deal with people. Keep private details out of any reply.

• Business name and category
• Service area
• Phone number and website
• Hours, including after hours or call-out details
• A few clear photos of your work and your team

What to post there

Short, useful updates work best. A recent finished job with a one-line description, a note about what areas you are covering this month, a seasonal reminder or a change in availability all suit the space.

Think of it as a notice board for your business rather than a feed. A post should make sense to someone who has never heard of you, and it should still make sense a month from now. Avoid phrases like 'today only' or 'this Friday' unless you update or remove the post afterwards, because a post with an old date looks neglected.

Seasonal reminders suit the space well. A note before winter about getting heating or hot water looked at, or before summer about outdoor lighting, gives a natural reason to call. Keep it to general information and avoid claims about what the work achieves.

Use plain, local language

Name the suburb or area and the type of work in the first line. A post like 'Hot water system replaced in a Maroochydore home' tells a searcher what you do and where, without any fluff.

Avoid stuffing in keywords or repeating the same phrase. Write it the way you would tell a neighbour.

If you cover several suburbs, rotate through them across posts instead of listing them all at once. It reads more naturally and shows you really work in those places.

Photos on Google

Photos on your listing do some of the talking for you. Add real photos of your work and your team, and keep them current. Leave out customer addresses, family photos and anything personal.

If you work in a regulated trade, do not describe photos with wording that sounds like an approval or a ruling on the work. Keep your licence details and any required wording accurate yourself.

Update your photos when a job is finished, and remove ones that no longer represent you. A listing with a recent photo looks cared for, which is the impression you want.

How Ninjaneer Media fits

Google Business is one of the places Ninjaneer Media is built to post to, alongside Facebook, Instagram and Threads. That live posting switches on after the invite-only beta. For now, you add photos and business details, review drafts in the swipe feed and approved posts wait in your queue.

Nothing is published until you tap Schedule, and a weekly cap keeps the volume in your control.

The rules about what posts can include change over time, so check the current guidelines in your profile dashboard before relying on any particular format.