Social media for electricians, without the guesswork

Show the bits people can actually see

Customers cannot judge what is inside the wall, but they can see a neat switchboard layout, a tidy run of cable on a garage wall, a clean new light fitting, or a freshly installed ceiling fan. Those finished, visible results are your best raw material.

Take one wide shot that shows the room or space, then one close shot of the detail. Two photos tell a better story than ten near-identical ones.

If you work alongside a builder or another trade, mention them by name when they are happy for you to. Shared credit widens who sees your page and shows you work well with others.

• Neat board labelling and cable runs
• New lighting in a finished room
• Outdoor and garden lighting at dusk
• A tidy van and a tidy workspace

Before and after, without the risky wording

Plenty of electrical jobs look better afterwards: a dim hallway that now has proper lighting, or a cluttered meter box area that is now tidy. Describe what changed in plain language, such as 'new downlights in the kitchen' or 'extra power points in the home office'.

Leave out words that sound like a ruling on the work. Do not describe a job as meeting a standard or passing an inspection in a social post. Your licence number, certificates and any wording your regulator requires are yours to keep accurate, so check them yourself before anything goes public.

Protect the customer's home and privacy

A post should never make it easy to work out whose house it is. Skip street numbers, number plates, family photos on shelves and anything with a name on it. Crop tight, or stand so the background is just wall.

Always ask before you post. Most customers say yes to a photo of the work, especially if you tell them it will not show their address or their things.

Small captions that sound like a person

A good electrician caption is short and specific: what the job was, which suburb or area you work in, and one detail you liked. People hire someone who sounds calm and clear.

Here are a few shapes to borrow. 'New LED lighting in a Sunday kitchen reno. Three circuits, one afternoon, one happy household.' Or: 'Tidied up a messy garage board today. Everything labelled so the next person knows what is what.' Or simply: 'Booking jobs for the coming weeks. Message us with what you need done.'

Keep the first line useful, since many people only read that far. Put the job and the area up front, then the detail. If you are fully booked, say so honestly and mention when you next have space.

Seasonal and practical angles

Electricians have a natural calendar. Summer is fans and outdoor lighting. Winter brings heater power and darker evenings. Spring clean-ups and pre-renovation planning give you reasons to post about planning ahead.

You can also post what a quote visit looks like, what you ask on a first call, or how you prepare for a day on site. These posts answer questions people were already thinking.

One more idea: post a quick explainer when the same question comes up more than twice. If three customers ask about extra power points or a switchboard upgrade, that is a post already waiting to be written, and it saves you repeating yourself on every quote.

• What to have ready before we arrive
• Questions we ask on a first call
• How we leave a site at the end of the day

How Ninjaneer Media fits

Ninjaneer Media is an invite-only beta for Australian trades. You add your job photos and business details, and it drafts posts for you to review. You swipe through each draft and choose Schedule, Delete, or comment a change. Nothing is published until you tap Schedule, which matters for a trade where every public word reflects your name.

Live posting to Facebook, Instagram, Threads and Google Business is built but switches on after the beta. For now, approved posts wait in your queue at the posting times you pick, with a weekly cap you control.